During the most recent Open Enrollment Period for Health Insurance Marketplaces in the U.S., approximately 12.2 million consumers selected or were automatically re-enrolled in a Marketplace plan. 39 states used the HealthCare.gov eligibility and enrollment platform and 12 states had State-based Marketplaces (SBMs) with their own eligibility and enrollment platforms. 73% of those people were under the age of 54, which means that more and more healthcare consumers have been brought up in the digital age.
Digital transformation is taking hold everywhere. While it may create some fear and uncertainty, it also presents plenty of opportunity.
This white paper outlines how transformation will allow Healthcare Payers to optimize customer interactions to improve the overall customer experience.
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